Barnes and Noble’s Response: Barnes and Noble had started studying online business during late 1994. It was not in response of Amazon.com...
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Designed to Shop - Building Consumption Oriented Culture
"Not only is shopping melting into everything, but everything is melting into shopping" (The above sentence is taken from the r...
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Comparing Traditional Bookselling and Online Book Selling
Traditional book selling and Online book selling - Comparing a customer's willingness-to-pay for books supplied in these two business m...
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Finding the Strategic Fit
"Hedgehogs see what is essential, and ignore the rest" (The above sentence is taken from Jim Collin's famous article - ...
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Separation of Stores and Online Operations
Separation of Stores and Online Operations - Is this a good idea? The case study of Barnes and Noble would show that they split their oper...
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