Information Technology Blog: Business and Management

Showing posts with label Business and Management. Show all posts

Linking Technology Cycles and Innovation

Technology cycles and innovation are two useful phenomena that can be used to explain how competitive advantage of companies can be maintai...

Planning has advantages as well as disadvantages. This means that even though planning aids in improving organizational and individual perf...

Cognitive dissonance is an insecure feeling, or lingering doubts, consumers sometimes have after making large purchases. One way to reduce...

The consumer can be influenced by exposing him to some stimuli that makes him realize about his potential need or desire for something. A g...

Market segmentation is the process of separating the varied market into segments, each of which has similar characteristics. For example, ...