"Not only is shopping melting into everything, but everything is melting into shopping" (The above sentence is taken from the r...
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Showing posts with label Online Shopping. Show all posts
Cognitive Dissonance
Cognitive dissonance is an insecure feeling, or lingering doubts, consumers sometimes have after making large purchases. One way to reduce...
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How to Influnce Problem Recognition of Customers
The consumer can be influenced by exposing him to some stimuli that makes him realize about his potential need or desire for something. A g...
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Market Segmentation
Market segmentation is the process of separating the varied market into segments, each of which has similar characteristics. For example, ...
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Simple NPV and ROI Calculation
Case: A company invests $15000 and receives a $11000 cash benefit at the end of the first year and a $12100 cash benefit at the end of th...
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